PRODUCING YOUR OWN INFOMERCIALS
Although most advertisers hire experienced production firms to develop
write and produce their infomercial campaigns, many entrepreneurs produce
their own.
Self-managed, self-produced projects have become a popular option for a lot
of advertisers because of relatively lower expenses, because of the nature
of the products themselves, or because the advertisers want creative control.
Folowing are the main reasons why this is so:
FINANCIAL INTEREST. Some entrepreneurs don't want to share profits with
partners or investors. But without them, most start-up companies do have
the capital to hire a full-service infomercial company.
PRODUCT APPEAL. The entrepreneur's product is untested as an informercial
item, making it difficult to attract partners or investors.
CREATIVE CONTROL. Many entrepreneurs argue that they know more about their
product than anyone else. They therefore prefer not to leave the creation
of their informcial to an outsider.
Three stages are normally involved in the creation and production of any
infomercial or direct response TV compaign:
- CONCEPT STAGE
- PRODUCTION STAGE
- MEDIA STAGE
