|
Building Blocks
Let's assume you have reached the point where you
have decided on an MLM company. The company you have
picked out has an excellent record, fine managers, and
superior products. Is that all there is? Not at all.
You'll succeed only if you actively recruit
distributors, who'll recruit more distributors, and so
on.
Distributors who get the best results emphasize
the "multi" in MLM. For example, you recruit four
distributors who, in turn, recruit a total of 16
distributors. If those 16 recruit another 64
distributors, that's a total of 84 distributors in your
"downline." You can share in all product sales made by
everyone in that downline.
Moreover, your downline will keep growing as those
84 people keep recruiting other distributors. And so
on.
How can you get to this point, where you
effectively have 84 people selling products for you,
generating commission income? Here's how to build a
profitable MLM downline:
- Start right away. The faster you begin to line
up distributors, the sooner you'll get your downline up
and running.
- Play the numbers game. The more people you try
to recruit, the more recruits you'll get. Don't be
shy. Professional salespeople advise making a certain
number of calls each day or each week.
Suppose, for example, you call one new prospect
each day. that comes to 365 prospects per year. Even
if you close only one out of 10, you have 36
distributors a year. One out of 20 is 18 distributors
a year.
- Don't be afraid to approach friends or
relatives. You've done a lot of homework; you've
satisfied yourself that the MLM company is bona fide.
So why shouldn't you offer this attractive opportunity
to people you know and like?
- If they sign on, you'll have that much more
incentive to succeed, because you won't want to
disappoint friends or relatives. If they say no, you
haven't lost anything. Anyone who cuts off your
friendship because you offered him a moneymaking
opportunity wasn't much of a friend to being with.
- Always ask for referrals. If a prospect turns
you down but the refusal is fairly civil, ask "Can you
help me?" Very few people turn down a plea for help.
Then ask, "Can I have the names of three friends
who might be interested in a moneymaking opportunity?"
Don't ask for "some friends." That's too open-ended a
question. Asking for three friends gives the prospect
a target he can meet. Then, call the people whose
names you receive. Prospecting is a lot more effective
if you say, "Hi, I'm Joe Jones, I got your name from
Mary Mason," rather than "Hi, I'm Joe Jones, I got your
name from the telephone book."
- Fish where the fish are. Whenever you meet
someone, you can prospect. However, some people are
more likely prospects than others. People who have
been laid off from regular jobs, for example. Retirees
looking for extra income. Mothers who would like to
provide a second income even though they have child-
care responsibilities. When you have an opportunity to
meet someone in one of those circumstances, put that
prospect on top of your list.
- Keep your priorities straight. As your MLM
business expands, you'll find yourself with many
chores, some of which will seem terribly important.
Don't be distracted. Keep up your prospecting. Other
items can wait for a day or two, but you can't afford
to let up on your prospecting.
- Don't overpromise. When you went looking for an
MLM organization, you were careful to avoid those that
tried to lure you with tales of big money for little
work. So don't make that mistake when you're
recruiting. Tell prospects that they can make big
money, but only if they put in ample time and effort.
| |
