Report 13: WHERE TO PLACE TINY INEXPENSIVE CLASSIFIED ADS . . . THAT PULL LIKE CRAZY!
This report, 'Where to Place Tiny, Inexpensive Classified
Ads . . . That Pull Like Crazy!' is one of seventeen reports
contained in our set, 'How To Build A Lean Mean MO/MLM
Machine . . . By Mail!' If you have not yet ordered the complete
Mail Order/MLM Machine set of reprintable reports, I urge you to
do so immediately so you can take full advantage of this
program.
CLASSIFIED ADVERTISING IS A PROVEN METHOD
Classified advertising has always been, and will continue to be
the favorite method for mail order professionals to advertise.
Almost all mail order pros started with these tiny inexpensive
ads since they represent the best, most cost-effective way to
reach millions of people.
TWO BASIC METHODS
Two basic methods are used with classified advertising.
1 Place an add offering FREE literature, and then send your
literature to all inquiries. A free offer will always out-pull an
ad that requests money, but your overall profits may be larger
since you will generate more inquiries. This method is excellent
when you are also collecting `Opportunity Seeker' names that you
can rent. You should be able to generate fresh national leads for
between 40 cents to $2 using this method.
2 Offer a report for $4 to $6 and then send out other offers
with your orders. This eliminates the `opportunity collectors'
who never buy anything, and your operation is much cleaner and
void of `busy' work.
NEARLY 400 LISTED PUBLICATIONS
The following is a listing of nearly 400 publications that offer
classified advertising. They include the mail order pro's
favorites, which will always out-pull other magazines for
opportunity offers. All the magazines listed offer classified
advertising, at a relatively low word cost/circulation ratio).
COST/CIRCULATION RATIOS
Always check this ratio. By dividing the advertising cost by the
circulation you can discover how much it will cost you per word
for every 1,000 people who get the magazine. The lower this ratio
is, the more cost effective it is. For example, let's say you
want to advertise in the 'National Business Advertiser' with a
circulation of 124,000 copies. At $2 per word for 20 words, it
will cost you approximately 16.13p for each 1,000 persons that
read the magazine. In this example, if you placed a twenty-word
ad, it would cost you $40, and it will reach a potential
readership of 124,000.
Conversely, to advertise in 'Jim's Biz-Op News' only costs $6 for
20 words. Much cheaper. But the circulation is only 2,000. So
your cost per thousand for this ad would be $3.00.
It is clear, therefore, learn to evaluate the circulation/cost
ratio since this will tell you the relative cost.
On the other hand, there are other factors to be taken into
account. The lowest cost per thousand in the world is worthless
if the readership is wrong. So first you must look at a range of
magazines which are read by your potential customers. (That's why
it is important to get, and study, sample copies first.) Then
compare the most suitable ones using the cost/circulation
formula.
Before you place an ad, write to the magazine and ask for a
sample copy and their rates for both classified (lineage) ads and
display advertising. You will normally also receive details of
schedules and discounts offered for multiple insertions placed
for sequential publication dates.
ABBREVIATIONS
Where available information about each publication appears in
brackets after the address. For example, 'A4 Adverts' is
published quarterly, is A4 size, has an average number of 36
pages, with a quoted circulation on 500 copies. A sample is
available for three stamps. UK readers requiring samples of
foreign publications should send a couple of International Reply
Coupons or US dollars, unless other information is given. The
abbreviation `PWF' indicates that the publication is `printed
when full'.
