12 GUARANTEED WAYS TO KEEP YOUR DOWNLINE ALIVE, HAPPY, VIGOROUSLY ACTIVE . . . AND BUYING!
This report, '12 Guaranteed Ways to Keep Your Downline Alive,
Happy, Vigorously Active . . . And Buying!' is one of seventeen
reports contained in our set of reports, 'How To Build A Lean,
Mean MO/MLM MACHINE . . . By Mail!' If you have not purchased the
entire set of reprintable reports, I strongly urge you to do so
now that you can take full advantage of this program.
If you have been reading and studying the other reports in this
series, you will have come to a very important conclusion. You
will want to build your MLM organisation DEEP! But let's review
this just in case it is not crystal clear in your mind. It is so
important for you to understand this principle. The very back-
bone of your succeeding with a MLM program is that you are able
to multiple your efforts through others. That way, your
organisation multiplies -- third, fourth, fifth, and so on,
levels -- and builds a large number of people in your
organisation, or downline.
You will always earn the most money in your deep levels. In
fact, a lot of MLM programs are geared so you will make more on
your deep levels (per person) than you will earn on your first
level. In our report, 'The Home Operated Wealth Builder's
program', we show an example of how this can work. In that
example, if you were to recruit a thousand members on your first
level, you earn about $ 3,000 per month. Conversely, if these same
thousand people were on your third level, you would earn over
$ 20,000 a month! That's a big difference! So you see there are
two very important reasons to build your downline deep. First,
that is where the large number of people will be. The second
reason is that many MLM programs pay much more per person in
your deep levels.
The 'Secret Key' to building a deep organisation is fairly
simple. You must HELP YOUR FIRST LEVEL, AND THEN TEACH THEM HOW
TO HELP THEIR FIRST LEVEL! in other words, you must have a system
that is one hundred per cent duplicatable. To do this, you must
first have a method that works for you. Then show your first
level how to replicate your method. And lastly, but most
important, YOU MUST BE ABLE TO TEACH YOUR FIRST LEVEL TO TEACH
THEIR FIRST LEVEL!
To look at this another way, you must be able to HELP your first
level and show them how to help their first level of downline.
Just like I am doing. And just like I want you to do. Let's be
perfectly honest with each other. If I can help you, and we both
make money, then I am motivated to help you. Right? That's how
MLM works! When it's done properly, MLM is a beautiful system.
You don't have to sell the world! Only a few in your first level.
Now before you read any further, I want you to agree with what
we have said so far. If you want to build a large MLM
organisation, you do so by primarily working with your first
level of people. Agree? Just imagine. Let's say you start with
ten people. If your MLM program has five levels, it can grow 10
x 10 x 10 x 10 x10 = 100,000 on your fifth level! Now admittedly,
that is a perfect mathematical model, and it is unlikely that
will happen and we both know it. But, if you have a good system
that really can be implemented, you can probably get close!
Let's talk a little more about how many people you should
sponsor on your first level. You decide, but you should use this
as a guideline: Sponsor only those that you can help. In this
program, help is more or less defined as your capability to
generate leads and make some mailings for your first level of
downline. In other words, if you follow the techniques in this
program, you will be able to generate many good qualified leads
that you will want to pass (sell) on to your downline. If you
have some up-front cash to advertise or whatever, you may be able
to help more than ten people. On the other hand, if you are truly
starting on a shoe-string, maybe you can help only a few. But I
find it hard to believe that if you use this program, you can't
help at least ten people. But you decide. The objective is
simple. Decide how many ACTIVE people you want on you first
level, and then go for it!
When I say ACTIVE, let me explain. You will no doubt sign up
people that will do nothing! When that happens, don't be
discouraged. Instead, you need to find a replacement who will be
active. If you set your goal to have ten active people in your
first level, don't stop until you have met your goal.
Remember, as soon as you sign up one or two people in your first
level, you will want to help these people as well as filling out
your own first level. During this period, your upline also will
be available to help you ! Therefore, your upline is helping you,
you are helping yourself, and you are helping your downline --
all at the same time. Take this into consideration before you
commit yourself to how many people you want to build in your
first level.
You also should set a goal in your mind for how long it will
take you to fill in you first level. Rome was not built in a day,
so give yourself enough time. The important thing is to stick to
it. If you stay with it long enough, it will blossom for you.
And lastly, keep your troops motivated! This program will work
for you and your downline! It will take some time and effort on
everyone's part! Anything worthwhile seldom comes totally free.
But if you follow the steps in this program, your chances of
success are very high. It is really quite simple. If you make
money quickly, I think you will be motivated to work this
program. Won't you? And so will the people that you sign up! So
make sure you 'lean' on your upline sponsor, and you in return
provide a little assistance to your downline. We help each other
to make this work for all of us.
OK, enough said. Now how do you keep you and your people happy
and motivated? Well, there are a few basic rules that you need to
know and conform to.
- PROMOTE FORCED PAYMENT MLM PLANS
There are all kinds of MLM programs. In many of them, you can
join and stay active by just paying your yearly organisational
fee. I believe in participating in MLM programs in which
everyone is more or less forced to buy something every month.
That way, you are more or less guaranteed that all members in
your downline are contributing to your income. You have to look
at this from a practical point of view! For example, I know some
people that have over a thousand people in their organisation,
but no-one is buying anything! No one is making any money! Just
wasting it on recruiting new members! That just doesn't make any
sense. Yes, I realise that it is tougher to recruit people into a
program that requires you to pay, say, $ 30 a month. But then
again, you don't have to recruit the world! Only ten will do very
nicely! Wouldn't it?
- SELL THEM THE MO/MLM MACHINE REPORTS
At all costs, make sure that your downline members buy a complete
set of the MO/MLM MACHINE reports. These reports automatically
train your downline. They just about insure them a way of making
money. In this way, you are automatically teaching them how to
duplicate what you are doing. And isn't that what this is all
about? You bet it is!
- TEACH YOUR FIRST LEVEL TO CONCENTRATE ON LOCAL PROMOTION
The quickest way to promote MLM programs is locally. Why?
Because you can circulate postcards and mini-flyers immediately.
You can place ads in local newspapers that will be circulated
within the week. You want your first level of people to get
instant gratification! No waiting! Get them started immediately
so they can taste sweet success immediately. There is nothing
quite like getting money through your letter-box that builds
confidence!
True, national advertising is excellent and you may want to get
active in this straight away too. But it takes time. Also, you
have the risk of competition. With local areas, it is a good bet
that few people, if any, have seen the postcard offer. And there
are millions of people! This is how the thin edge of MLM and mail
order merges together very subtly. Remember, you should try to
sign up only ten or so people in your first level. In your own
`Warm Inner Circle' and in your own neighbourhood, you must have
ten people that you can sign up. Don't you? Circulate the
postcards and mini-flyers! Its easy, fast and inexpensive!
- ENCOURAGE THEM TO PARTICIPATE IN SEVERAL MAIL ORDER programS
Look, the more mail order programs that you and your downline
participate in, the more money you both will earn. The stronger
you become financially, the better you will be able to carry on
and help your downline. By other "mail order programs", I am
suggesting that you buy and resell as many reprintable reports as
you can afford, and buy into some of the mail order
distributorships that you can resell. When you sell the MO/MLM
MACHINE, you can then expect to earn a lot of extra profits! You
can then expand again.
- ENCOURAGE YOUR DOWNLINE MEMBERS TO PARTICIPATE IN TWO OR THREE
MLM programS AT THE SAME TIME
We talk a lot about diversification in a later report, but let
me just summarise some of the benefits for you and your downline.
By using the MO/MLM MACHINE to promote your MLM company, your
efforts can be multiplied if you offer more than one MLM company.
This is only true if you have a coherent plan to market more than
one MLM program at the same time. And you do! I am not
advocating that you become a 'MLM junkie', just to have several
companies. But if your MLM companies complement each other, and
they don't compete with each other, you have a chance to multiply
your earnings. Therefore, if you can afford to handle two or
three MLM companies, the MO/MLM MACHINE will maximise your
profits for just about the same effort!
- SELL YOUR MLM LEADS TO YOUR FIRST LEVEL
Your first responsibility is to your first level. And it is the
most important thing to teach your people to do for their people.
It is not that hard to do, and you make money doing it! Isn't
this just a great program? This concept is so important that we
have dedicated an entire report on the subject, 'How To Build
Your Downline DEEP By Generating (an selling) FREE Leads . . .
And Literature'. Just in case you don't have that report, here is
a summary.
If you have used any of the promotional methods that are
described in this program, you can surely generate more leads
than you will need in order to sign up your first level of ten
active people. When that happens, it is time for you to
concentrate on helping and teaching your new people. The fastest
and best way to do this is to simply offer the surplus leads that
you have generated to your newly recruited people.
Now let's review how these extra leads might be generated. If you
have studied the complete set of reports in the MO/MLM MACHINE,
you will have found many promotional ways that you probably are
using. Perhaps you have circulated the mini-flyers, sent a few
postcards to your 'Warm Inner Circle', and maybe you have placed
some classified ads or small space ads nationally. Before you
know it, you have sold a few MO/MLM MACHINE packages, and you
will have built your first level of distributors. But the MO/MLM
MACHINE reports keep getting copied and re-copied. With it the
requests to send literature out (with payments) keep coming . . .
and coming!
Now you are in a perfect position to really help your downline
and build a deep organisation! Remember, if you follow my plan,
people are paying you to send them your sales literature, and you
can sell these leads to your downline. Can't you? But don't get
greedy! Remember our example MLM program (MO/MLM MACHINE report
- in which you could earn $ 20 for each person that you
personally recruit? Stop and think now! In this example, you will
make your big money on your third level! So instead of recruiting
this person for yourself, you simply sell this lead to your
downline members for only $ 1! You help your downline members, and
you build your third level where the big continuous money is!
Everyone wins! Don't they? Is this duplicatable or what? You bet
it is!
If you look at the reports 11, 12 and 13 in the MO/MLM MACHINE
series, you find other offers where the person will send in at
least an SAE (Stamped Addressed Envelope) with extra cash or
stamps. If a person does this, do you think he is anxious to buy?
Remember, this person already has the MO/MLM MACHINE reports, and
he knows what this program is all about. He sure is interested.
Is this a good quality lead? It doesn't get any better, does it?
OK. You now have a fist-full of mail order enquiries. All these
enquiries are self-addressed stamped envelopes with an extra
postage stamp! What is this lead worth? Well some of these
enquirers want information on reprintable reports, mail order
dealerships and some want information on MLM programs. Look, I
don't mind making money the easy way. For those that want
information on the reprintable reports and mail order
dealerships, I send them out myself! If I have a new person that
is struggling, I might as a personal favor sell him a few a
$ 1 each. What the heck. That more than pays for my advertising
costs. And you should consider handling your leads this way too!
