YOUR WARM INNER CIRCLE
Everyone has lots of friends, relatives and business associates.
This is sometimes referred to as `Your Warm Inner Circle'. There
are estimates that the typical person knows about 800 people in
his inner circle. The standard MLM approach is for you to try to
sell to your sphere of influence or your inner circle.
The nice thing about this postcard program is that you don't
have to personally try to sell anyone anything. Instead, you can
just write a short note on the front of the postcard and send it
off to the people that you know. Consider writing a note like
this, "John, I thought you might like a copy of this -- Mary."
Don't make the mistake of giving this plan away. If you do, it
will defeat your whole program. Make a list of everyone that
you can think of that might appreciate knowing about this
opportunity. Then simply post off a few of these cards. Don't
forget the following:
69 Family
70 Friends
71 Neighbours
72 Business acquaintances
73 The people you buy from
FAX MACHINES
74 FAX machines. If you have access to fax machine, you can FAX
hundreds of FREE copies of the postcard to hundreds of local
business offices! Make up a sheet of paper and write or type a
note on it with a copy of the postcard and you're all set!
TELEMARKETING TECHNIQUES
Not many people like to sell by using the telephone, but then
again there are a lot of people that do! One thing is for sure. A
good telemarketing person can quickly sponsor a lot of people in
this program for you. If you are comfortable with the
telephone, let me show you an easy way to promote this program.
If you are not comfortable with the phone, let me show you how to
find telemarketing people that you will want to sponsor into your
MLM programs by selling the MO/MLM Machine.
75 How to do telemarketing. The trick is to work with referrals.
That is, you want to call people that have been referred to you.
If you call someone and say, "Mr so-and-so asked me to call you",
you can be sure that the person will be cordial and attentive.
Compare this approach to the cold calls you get from strangers
who try to sell you something out of the blue over the phone.
Many direct sales companies depend one hundred per cent on using
referrals. When they talk to anyone, they always make a habit of
asking for referrals. They never run out of good leads since they
are constantly generating several referrals with each person that
they talk to.
The easiest way to get a few referrals is to ask your `Inner Warm
Circle'. Simply ask your friends if they know of anyone that
would like to earn a few hundred dollars part time by circulating
postcards. Another way is to make a few cold calls on the phone.
Just pick up the phone and call a few random numbers and say
something like this. "Hello, my name is John Smith. I am looking
for a few people in your area that would like to earn some extra
money circulating postcards. Do you happen to know of anyone?"
Once you have five or ten referrals, your cold calls are over.
When you call people that have been referred to you, you change
your sales pitch slightly like this, "Hello, my name is John
Smith and Mary Brown mentioned that you may know of some people
in your area that would be interested in earning a few extra
dollars a week by circulating postcards." (Let him answer and make
a lot of notes of the people that he is mentioning. Make sure you
get their phone numbers.) Then say, "In fact Mary also mentioned
that you might be interested?"
When you talk to someone that is interested, tell him that you
will send him a postcard explaining the offer. And do so. You may
then want to follow this up in a few days to make sure he sends
his order to you. To summarise, develop a few referrals, and then
snow-ball the quantity of referrals with everyone that you talk
to. The trick is to ask for the referrals first before you
explain the offer.
HOW TO FIND TELEMARKETERS THAT WILL HELP YOU
76 Find out the location of professional telemarketer offices.
You can generally find these locations by looking in the yellow
pages. Then go there and place postcards on the windshields in
the parking lot.
77 Place a classified advertisement in your local paper. Say
something like this, "Telemarketers wanted. Work your own hours
from home. Call for details." When they call, get their name and
address and send them a postcard!
78 Call telemarketing firms. Ask if they would be interested in
your program on a commission basis. If not, do they know of
anyone that might be? (Use the referral techniques described
above!)
LOCAL ADVERTISING TECHNIQUES
79 Place a classified ad for leads. Say something like this,
"Part time workers needed for circulating postcards." When you
get a call, send out the postcard.
80 Sell the plan directly by mail. Advertise: "65 Easy Ways You
Can Make Money Circulating Postcards. Complete plan --
œ 2.00."
81 Place small space ads in local newspapers. Check out the
smaller newspapers and freesheets and try them first.
82 Check you with your local advertising agencies. Find out if
they have any specials offers that you might want to consider.
USE DIRECT MAIL LOCALLY
At least one of the MLM programs that is being promoted with
MO/MLM Machine plan is an excellent way for the consumer to save
money. In that regard, any company or organisation that has a lot
of members, employees or customers may be interested in making
these benefits available to their associates. If you sponsor any
person that has a lot of contacts, just think how many people he
will be able to sponsor. If you concentrate on companies that are
small, you normally can send your postcard directly to the owner.
These people are shrewd. If you can show him how he can help his
associates while he is making serious money, he may be
interested.
If you go to the library, you will find many listings of local
organisations that you can mail to. Here are a few to consider:
